Marketing automation helps you run a more effective and efficient content creation strategy
Marketing automation streamlines an efficient content creation strategy by keeping your content organized and your leads taken care of because establishing a full-funnel campaign requires a significant amount of content.
Brandpoint will bring focus, scope and quality to your email marketing campaigns
Using marketing automation allows you to ensure the messaging your prospects are exposed are in line with their position in the sales funnel and are guiding through the rest of the journey.
Our Marketing Automation Process
Targeting and Segmentation
We help you identify and create contact lists around which to build your campaigns. We also outline for you the process, content and other assets needed to nurture leads and create the right automated emails.
Campaign Logic and Content
We give you the specs and formats to guide your content and we provide you with the recommendations to test and refine your content.
Benchmarks and Reporting
We consult with your team to pinpoint the best success metrics and the way to track them. We help you brainstorm the right tracking solution.
A Quick Snapshot of Marketing Automation
What is marketing automation?
In brief, it’s the process of setting up targeted, automated content to generate and nurture leads and facilitate the salesperson’s job. It uses specific content to target specific people, take them through a content journey and elevate your customer engagement. One example would be the implementation of automated emails when a certain action is taken on your website. Despite possible complications, the sky’s the limit with marketing automation and what it can offer your business.
