Customer Data Platform (CDP)

A customer data platform is a collection of software which creates a persistent, unified customer database that is accessible to other systems. CDP professionals can understand their organization’s customers and scale personalized experiences across marketing, sales, and service channels. CDP is a prebuilt technology used by marketers and customer experience professionals with the aim of understanding customer behaviors and preferences and accordingly, create a more robust marketing strategy.

CDP professionals channels of use

Marketing

Sales

Service Channels

Happy Customers

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