Customer Data Platform (CDP)
A customer data platform is a collection of software which creates a persistent, unified customer database that is accessible to other systems. CDP professionals can understand their organization’s customers and scale personalized experiences across marketing, sales, and service channels. CDP is a prebuilt technology used by marketers and customer experience professionals with the aim of understanding customer behaviors and preferences and accordingly, create a more robust marketing strategy.
CDP professionals channels of use
Marketing
Sales
Service Channels
Happy Customers