The first step before delving into content development is to pinpoint your target audience. This is necessary to ensure whatever content is produced achieves its purpose and isn’t aimless or generic. By analyzing your audience, you will be able to consistently track the valuable features of those you’re trying to reach. It’s imperative to know who your audience is, what their pain points are, which formats do they respond to better and what they’re looking for in a product to be able to accurately shape your messaging.

At Growth Marcom, we use information aggregated from a variety of sources, such as stakeholder and customer interviews, website analytics and research, among others, to identify the right combination of messages, channels, and formats to target your audience. We pride ourselves in employing a data-driven and strong strategy to ensure the long-term success of your brands.